During Verenas studies in visual communications at the University of Applied Science in Bielefeld and RMIT University in Melbourne, Australia, she delved into the world of fashion photography.
Her artistic journey was heavily influenced by the captivating aesthetics of the New American Color Photography movement and the pioneering works of figures like Stephen Shore and Henry Wessel, who explored the realm of new topography.
Her passion for urban landscape photography deeply impacted her creative endeavors, as she seamlessly integrated the raw energy and vivid colors of the streets into her fashion work. Verena found herself enchanted by the artistry of capturing the essence of city life, and this fascination left an indelible mark on her body of work.
One of her favorite approaches is to wander the streets alongside her models, seeking to blend the authenticity and spontaneity of the urban environment with the elegance and allure of the fashion world.
Moreover, she embarked on a journey to bridge the gap between the raw reality of the streets and the controlled setting of a studio or indoor location.
Whether Verena finds herself shooting, indoors or outdoors, her focus remains on capturing candid micro movements and genuine emotions that resonate authentically within the situations and scenes she creates. This pursuit of capturing genuine moments is at the core of her creative vision, as she strives to encapsulate the unique essence of each fashion setting.
